Women are at the heart of our creation and production processes.
When we first started working on Beldysh, one of our main concern was how can we help around? how can we effectively embrace “purpose over profit”?
We started thinking about how we wanted to create and produce as ethically as possible. We insisted on working with talented women either already trained or keen to learn. Our initial desire was to create a workshop where we could provide good conditions and reasonable working hours, but we quickly realised that the women we started working with could not follow usual working hours as most of them were mums!
These women were used to working from home, whenever they could, as they had to carry out their household duties and childcare. We are not about to tackle women rights in Morocco, but we can provide our artisans with work that they would deliver whenever possible. Today we are very proud to say that we work with 11 commited talented women who thrive to work and provide for themselves.
It is far more challenging to collaborate within this model, as each piece is usually made by 3 to 4 women with each her own area of expertise (cuts, embroideries, traditional couture, sewing, etc.) but we’d rather manage the additional workload and transport between artisans than have it any other way. We already feel like a big caring family and we live to see it growing!
Whenever a new artisan joins, we can’t help but see how they thrive to get the work done. It usually comes with long hours of training to get to the result and quality we expect, but it is always worth it at the end of the day!
Our main objective now, is to keep the work coming in order to provide them with steady incomes throughout the year. Since day one, we wanted to provide them with higher revenues (more than +100% of what they would get usually for similar work) and equipment whenever necessary. We are currently working on more initiatives to help even more.
Beldysh is inspired by ancestral know-how around the traditional Moroccan caftan.
We aim to promote and preserve Moroccan craftsmanship by unravelling Moroccan traditional luxury pieces into refined yet easy-going pieces that reflect our roots.
Each piece imagined by Beldysh, incorporates in its cut, seams, patterns and embroideries Moroccan traditional techniques dear to our heart.
As we insist in using these ancient techniques, each piece requires long hours of work by our committed artisans. Bringing to life some creations with embroideries sewn carefully by hand, can take up to 2 weeks.
Sustainable Sourcing & Upcycling
Being a fashion brand in the 21st century, there are elements that cannot be ignored. how can you be part of a renewal and avoid at all costs reproducing the pitfalls of an industry that has a huge impact on the environment ?
For our part, we have chosen upcycling, a method of reusing already produced fabrics to avoid producing new ones. Upcycling is simply recycling, recovering materials (often called scrap or end-of-stock), to make something new.
we are constantly on the lookout for High-end scraps and end-of-series fabrics that meet our criteria of quality and eco-responsibility. We work mainly with fabric manufacturers or resellers who have end-of-stock items in stock, around our home base in Morocco.
Eco-responsible Fabrics and materials
Most of our collections are created from upcycled natural fibres. We have been designing and curating collections that hero 100% linen, a natural fibre with a lower environmental impact than other materials. Its strength and durability mean your linen pieces can be worn time and time again. Linen is not only biodegradable, but looks great and feels luxurious, with added breathability making garments transeasonal all year around.
Limited and small Stock
We're releasing small collections with longevity top of mind, created to be worn time and time again.
To avoid waste, stock is produced in limited quantities. We start with smaller orders to trial styles, before producing additional quantities to suit our customer demand and avoid over-production and waste.
As we exclusively use upcycled fabrics, we are also limited by our fabrics' stocks and therefore all our pieces cannot be reproduced, once we have used the existing fabrics.